Joseph J Serrone

A Journey through Luxury and Performance

Joseph J Serrone's story is one that intertwines the allure of speed, the elegance of luxury vehicles, and a relentless work ethic that propelled him through various roles in the automotive industry.

Born into a family with a deep-rooted passion for cars, Joseph's early years were shaped by the sights and sounds of muscle cars and the thrill of stock car racing. His grandfather's legacy as a renowned stock car racer on Long Island in the 1960s provided the backdrop for Joseph's fascination with automobiles.

Growing up in the 1980s, Joseph vividly recalls his uncle's workshop, where the air was filled with the scent of grease and the sound of oldies radio playing in the background. While muscle cars dominated the scene, Joseph found himself drawn to the sophistication of Mercedes-Benz vehicles. It was their luxurious allure and regal presence that captured his imagination, leaving an indelible mark on his automotive journey.

In 1999, Joseph embarked on his professional career in the automotive industry, starting as a humble parking attendant at Benzel-Busch Motorcar Corporation, a Mercedes-Benz dealership in Englewood, New Jersey. His strong work ethic and dedication caught the attention of management, leading to his swift promotion to the parts department.

In 2005, seeking new opportunities, Joseph made the move to Florida, where he continued his career at Mercedes-Benz of Sarasota as a Parts Advisor. It was here that he forged lifelong friendships with Bob and Pierre, future owners of European Starr.

In 2009, Joseph transitioned into management, taking on the role of Parts Manager at Wilde Jaguar - Land Rover - Maserati, a well-known local luxury dealership family. His exceptional performance and leadership skills soon saw him ascending through the ranks, assuming pivotal roles such as Service Manager, Body Shop and Detail Department Manager, Fixed Operations Manager, and eventually Parts Director across the three exotic luxury brands.